No, I am not collecting "trace data"
I talk about the usefulness of data-driven decision-making, but do not engage in data-driven optimisation of my site. Why? Because I want to have a simple online presence, that is the same for everyone. Instead, I do real-time optimisation, face-to-face through my presentations. For this reason, I do not collect any data on this site. Comments are not enabled, and I do not have a contact form through which to collect any other personal data. However, I do have a database of names and email addresses linked to the newsletter I send out (and which you can subscribe to here). If you would like to be removed from this database, please let me know over email and I will remove you. If you wish to contact me, please do so over email or via one of my social media channels.